April & Alex is a London-based womenswear and footwear brand, dedicated to creating fashion-forward statement pieces for those born to stand out.

Our apparel collection is made in London using certified reclaimed fabrics. sourced from overproduction and deadstock.

Our footwear collection is handcrafted in Italy by talented artisans, known for their exquisite craftsmanship and attention to detail.

We are a black-owned brand, and diversity, equality and fairness are of upmost importance to us.