April & Alex is a London-based womenswear and footwear brand founded by BBC Award-winning Journalist, and Creative Director Didi Akinyelure.
We are passionate about creating fashion-forward statement pieces that women feel empowered in.
Our apparel collections are locally made using certified reclaimed fabric sourced in Italy from overproduction.
Our innovative, comfortable, and versatile footwear designs are handcrafted in Italy by talented artisans, known for their exquisite craftsmanship and attention to detail, resulting in footwear that serves as both a statement piece and a source of genuine comfort for all women.
Our footwear feature a signature thick colourful braided heel, which embodies the warmth, creativity, and tradition of Italian handcrafted artistry while delivering unprecedented stability.
