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Coronavirus: Designers Create Face Masks to Flaunt Your Personality and Style

Posted on July 24 2020

As the coronavirus pandemic continues, face coverings have officially become the “trendiest accessory” of the year.

Fashion has embraced the moment, and designers are getting more creative about infusing personality into their mask designs, with plenty of options to choose from.

With these stylish options, you’ll be able to have fun with fashion, while keeping safe and sound.

How The Fashion Industry is Helping to Combat the Effects of Coronavirus

Posted on April 09 2020

At April & Alex, we want to help spread some joy during these difficult times. For this reason we will be giving away items from our online store to those who are on the front lines of the fight against the Coronavirus.

Top trends from New York Fashion Week Fall/Winter 2020

Posted on March 11 2020

The first of the major fashion weeks, New York, started on a strong note with bold colours, stunning gowns, dramatic volumes and sexy cuts we'll surely be wearing next Autumn.

Our Favourite Looks from the Spring/Summer 2020 Couture Runway

Posted on February 14 2020

Falling in love with dreamy Haute Couture runway happens to everyone, but emulating its elegance is not that difficult once you find the right pieces and inspiration.

4 Tips To Power Up Your Wardrobe and Dress Like A Boss Lady

Posted on January 15 2020

The trick is to find pieces that express who you are, that show your personality through your sense of style in a way that is true to you.

Style Tips from Tokyo Spring 2020

Posted on December 20 2019

If you are in need of fashion that could turn you into a style icon, then take a look at some of the fantastic style tips we have collected from Tokyo Spring 2020.

5 Pre-Fall Trends To Love and Wear Now

Posted on December 16 2019

What's great about this season is that it's a great time for acquiring refined, and more down-to-earth versions of existing runway hits. What's more, fabrics are usually lighter, and cuts are more versatile, which allow the pieces to be worn year-round.

The Perfect Wedding Guest

Posted on November 23 2019

Finding a red dress on the streets of London was not the hardest thing. However, finding one that would define me and my sense of style; one that I wouldn't see on any of the other four-hundred-and-ninety-nine guests invited, was more of a challenge.

We LOVE LOVE LOVE Manish Arora!!!

Posted on November 21 2019

Oh YES, we are now in a polygamous relationship with Balmain AND Manish Arora. And the way we met Arora; ohhhh the way we met! In the simplest way possible, nothing fancy, nothing over-the-top, nothing expensive.

Manish Arora

Style in our Eyes

As the coronavirus pandemic continues, face coverings have officially become the “trendiest accessory” of the year.

Fashion has embraced the moment, and designers are getting more creative about infusing personality into their mask designs, with plenty of options to choose from.

With these stylish options, you’ll be able to have fun with fashion, while keeping safe and sound.

At April & Alex, we want to help spread some joy during these difficult times. For this reason we will be giving away items from our online store to those who are on the front lines of the fight against the Coronavirus.

The first of the major fashion weeks, New York, started on a strong note with bold colours, stunning gowns, dramatic volumes and sexy cuts we'll surely be wearing next Autumn.

Falling in love with dreamy Haute Couture runway happens to everyone, but emulating its elegance is not that difficult once you find the right pieces and inspiration.

The trick is to find pieces that express who you are, that show your personality through your sense of style in a way that is true to you.

If you are in need of fashion that could turn you into a style icon, then take a look at some of the fantastic style tips we have collected from Tokyo Spring 2020.

What's great about this season is that it's a great time for acquiring refined, and more down-to-earth versions of existing runway hits. What's more, fabrics are usually lighter, and cuts are more versatile, which allow the pieces to be worn year-round.

Finding a red dress on the streets of London was not the hardest thing. However, finding one that would define me and my sense of style; one that I wouldn't see on any of the other four-hundred-and-ninety-nine guests invited, was more of a challenge.

Oh YES, we are now in a polygamous relationship with Balmain AND Manish Arora. And the way we met Arora; ohhhh the way we met! In the simplest way possible, nothing fancy, nothing over-the-top, nothing expensive.