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About Us

April & Alex is a British contemporary womenswear brand. We create bold and edgy, fierce, fashion-forward pieces for the empowered woman.

The April & Alex woman is powerful, independent, effortlessly stylish, edgy, offbeat, eccentric, a fashion risk taker, daringly innovative, creative, fearless, bold, extroverted, outré.

She is a true fashionista; she oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd.

She is the April & Alex woman.

Check our latest Blog posts

Coronavirus: Designers Create Face Masks to Flaunt Your Personality and Style

As the coronavirus pandemic continues, face coverings have officially become the “trendiest accessory” of the year.

Fashion has embraced the moment, and designers are getting more creative about infusing personality into their mask designs, with plenty of options to choose from.

With these stylish options, you’ll be able to have fun with fashion, while keeping safe and sound.

How The Fashion Industry is Helping to Combat the Effects of Coronavirus

At April & Alex, we want to help spread some joy during these difficult times. For this reason we will be giving away items from our online store to those who are on the front lines of the fight against the Coronavirus.

Top trends from New York Fashion Week Fall/Winter 2020

The first of the major fashion weeks, New York, started on a strong note with bold colours, stunning gowns, dramatic volumes and sexy cuts we'll surely be wearing next Autumn.