April & Alex is a British contemporary womenswear brand. We create bold and edgy, fierce, fashion-forward pieces for the empowered woman.
The April & Alex woman is powerful, independent, effortlessly stylish, edgy, offbeat, eccentric, a fashion risk taker, daringly innovative, creative, fearless, bold, extroverted, outré.
She is a true fashionista; she oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd.
She is Empowered.