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About Us
April & Alex is a UK-based womenswear brand. We sell bold and edgy, fashion-forward pieces to our stylish clientele.
The April & Alex woman is powerful, independent, effortlessly stylish, edgy, offbeat, eccentric, a fashion risk taker, daringly innovative, creative, fearless, bold, extroverted, outré.
She is a true fashionista; she oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd. She craves exclusivity.
She knows that trends come and go but style never goes out of style!
Our Faves!!
Check our latest Blog posts
Top trends from New York Fashion Week Fall/Winter 2020
The first of the major fashion weeks, New York, started on a strong note with bold colours, stunning gowns, dramatic volumes and sexy cuts we'll surely be wearing next Autumn.
Our Favourite Looks from the Spring/Summer 2020 Couture Runway
Falling in love with dreamy Haute Couture runway happens to everyone, but emulating its elegance is not that difficult once you find the right pieces and inspiration.
