About Us
April & Alex is a UK-based online boutique. We sell bold and edgy, fashion-forward womenswear to our stylish clientele.
The April & Alex woman is powerful, independent, effortlessly stylish, edgy, offbeat, eccentric, a fashion risk taker, daringly innovative, creative, fearless, bold, extroverted, outré.
She is a true fashionista; she oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd. She craves exclusivity.
She knows that trends come and go but style never goes out of style!
Our Faves!!
Check our latest Blog posts
4 Tips To Power Up Your Wardrobe and Dress Like A Boss Lady
The trick is to find pieces that express who you are, that show your personality through your sense of style in a way that is true to you.
Style Tips from Tokyo Spring 2020
If you are in need of fashion that could turn you into a style icon, then take a look at some of the fantastic style tips we have collected from Tokyo Spring 2020.
