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About Us

April & Alex is a London-based womenswear brand. We are a mission-driven, slow fashion brand, passionate about creating fashion-forward clothes that women feel empowered in.

We use certified reclaimed luxury fabrics to create our bold and edgy contemporary collections. Our high quality fabrics come from the fashion industry's overproduction and deadstock. These fabrics would otherwise have been destroyed. Our circular fabric standard provides a second chance to premium fabrics.

We are a black-owned brand, and diversity, equality and fairness are of upmost importance to us.

The April & Alex woman is stylish, edgy, daringly innovative, creative, fearless, bold, extroverted, outré.