April & Alex is a UK-based online boutique. We sell bold and edgy, fashion-forward womenswear to our stylish clientele.
The April & Alex woman is powerful, independent, effortlessly stylish, edgy, offbeat, eccentric, a fashion risk taker, daringly innovative, creative, fearless, bold, extroverted, outré.
She is a true fashionista; she oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd. She craves exclusivity.
She knows that trends come and go but style never goes out of style!