April & Alex is a UK-based womenswear brand. The brands vision is to create bold and edgy contemporary womenswear while shining a light on the empowerment of women.
The April & Alex woman is powerful, independent, effortlessly stylish, edgy, offbeat, eccentric, a fashion risk taker, daringly innovative, creative, fearless, bold, extroverted, outré.
She is a true fashionista; she oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd.