About Us

April & Alex is a UK-based contemporary womenswear brand. We create bold and edgy, fashion-forward pieces for the empowered woman. 

The April & Alex woman is powerful, independent, effortlessly stylish, edgy, offbeat, eccentric, a fashion risk taker, daringly innovative, creative, fearless, bold, extroverted, outré.

She is a true fashionista; she oozes confidence. She is not afraid to voice her opinion. She is not afraid to stand out from the crowd. 

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