April & Alex is a London-based sustainable womenswear and footwear brand, passionate about creating fashion-forward statement pieces that women feel empowered in.

Our apparel collection is made in London using certified reclaimed fabrics. Our premium fabric is sourced from overproduction and deadstock. 

Our footwear collection is handcrafted in Italy by talented artisans, known for their exquisite craftsmanship and attention to detail.

We are a black-owned brand, and diversity, equality and fairness are of upmost importance to us.